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Meet the Family

Why We Do What We Do

The Business

Our family farm and meat business is located in Princeville, Illinois (which is about 15 miles north of Peoria, IL).

My name is Brian Wieland. I have loved raising cattle ever since I was a young kid and involved in my local 4-H. After getting an agriculture degree at Illinois State University and in 1992, I married my high school sweetheart. We then moved away from the area for a couple of years.

But, in the early 2000s, we moved back to my childhood farm, and I wanted to restore the old barn that was then deteriorating and out of use.

The Beef

My dream with this business was to take some of the original money made and put it back to the barn, hence the name.

In 2007, I purchased 10 cattle and the crazy adventure began. We started raising black angus cattle to sell as freezer beef to our friends, family, neighborhood, and community.

As we grow, we hope to remain true to our starting mission. We hope to always give a sense of appreciation for premium beef raised in a sustainable manner.

This year, we’ve expanded the “beef” part of our name to include a variety of meats.

The Vision

We’ve teamed up with farmers in Illinois and Missouri to provide our customers with the option to purchase grass-fed beef, bison, pork, chicken, and seafood, all raised in the same sustainable manner as our own.

We’ll continue to offer our own high quality local beef, with the confidence that it is a nutritious and healthy option for your family. However, we also look forward to offering you more options for your family to get farm-fresh meats in addition to our own beef.

Ultimately, we care about each of our cattle, each of our customers, and overall, promoting a high quality product that can be enjoyed at a fair price.

We hope that by purchasing our beef and our meats, you will be satisfied, knowing where your food came from, how it was produced, and who cared for it.

We're family-run and we always have been.

Brian Wieland

Founder and Principal Operator

Princeville born and bred. Lover of strong coffee and my wife's cooking. Father to seven.

Mikaela Wieland

Marketing Specialist

Agriculture enthusiast. Milwaukee resident. Marketing and social media guru.

Why We're In Business

Updates & Musings From the Farm

Covid-19 Update

Update as of May 8, 2020: Bulk Beef: +We are currently booked up on locker dates through June. +We are trying to secure dates for July and August – fill out the form below to Read more…

What Is Freezer Beef?

Freezer beef/bulk beef/wholesale beef are terms thrown around in our business, and they can all be used pretty interchangeably. The basic concept, is that buying beef in this fashion means buying a whole, half, or Read more…

Get in Touch

We'd love to chat.

Find us in person

6823 W. State Rte. 90 Princeville, IL 61559

Give us a ring

Brian Wieland
309.219.4403

Contact Us